0887-8800-925
Academic Writing Samples
I have written reports and essays on brands, their management, marketing strategies and globalisation.

BRAND IMPROVEMENT STRATEGY- Amazon
Brand improvement is a continuous process that builds the brand as per the latest trends and market requirements. The report is presented to highlight the brand improvement strategy opted by Amazon. Amazon has established itself as a successful e-commerce giant. However, the success is not met well with the consumers who complain of unattended calls and the employees complain of unfair wages. Other issues like supply chain disruptions during Covid and unauthorised sellers making revenue at the cost of faulty products are also costing the brand value of Amazon. The key areas of improvement taken up in the study are the quality issues faced by consumers when unauthorised and unverified sellers sell their produce on Amazon, the lack of accountability to employees and customers resulting in a 150% employee turnover rate and lastly, the supply chain collapsing that is piling up inventory by the day. Efforts to curb these faults in generating better profits and in turn, creating an honest and trustworthy brand image are discussed in the report.

Global Strategy and Sustainability- Zara
Zara is a Spanish apparel brand that sells clothes for men and women. The company was founded by Amancio Ortega in 1975 and is parented by Intidex Group which is the largest apparel manufacturer in the world. As of 2023, the company has close to 3000 stores in 96 countries globally. Zara is famous for its fast-fashion concept that is about bringing the latest designs from designers around the world at a low price and regularly bringing new designs and styles in stores. The main values which govern Zara are beauty, clarity, functionality and sustainability (Anwar, 2017). Zara has been able to conquer the fashion market tactfully and skilfully which is why it is the go-to brand for millions of women and men worldwide. This report aims to discuss the globalisation aspect of Zara which covers the external and internal environment analysis, the sources of competitive advantage for Zara and the strategy it uses in the global environment. Yip's Model is analysed which discusses Zara's strategy for entering a foreign market. Various strategies are recommended to Zara which it can use to position itself in the global market. The environmental analysis is also conducted to conform to the sustainability standards of the suggested entry strategies for Zara. The report also highlights how Zara can improve its supply chain mechanism with the help of horizontal, vertical and outsourcing strategic alliances. Lastly, the report discusses the strategic purpose, ethics and CSR of Zara with the help of relevant theories, models and discussion to solve the ethical issues surrounding Zara.
Please get in touch with any questions, comments or suggestions.
Health and Wellness Samples
Extensive topics on health and wellness are here

Migraine Leading To Ailments of the Heart
Migraine Leading To Ailments of the Heart
Many of you might not know but the truth is this- if you are a migraine patient then chances of a stroke or a cardiovascular disease might shoot up to three times. And all thanks to the pills you are taking for migraine.
The anti-inflammatory medicines prescribed for migraine patient contains such drugs that increase risk of blood clotting which ultimately results in heart failure or other cardiovascular ailments.
Recently, Migraine Awareness Week was launched that led to clarifications about this neuropsychological ailment. The awareness related to migraine is deeply needed as one in every seven persons is suffering from this hapless disease. Migraine is usually identified with visible symptoms like disability in adjusting to new atmosphere, discomfort in certain situations, absenteeism or loss of attention among other factors. Headaches are secondary level of migraine where temple region feels boiling. Headache may spring up to unbearable level for which pills and therapies are needed to keep the temper controlled.
The problem with migraine is that it is not like normal headache that subsides with pills. The pain is similar to tension type migraine where one side of the head or both sides may feel throttled. Those who have migraine complain of nausea, vomiting, intolerance to loud sounds and trouble in sleeping.
The factors that lead to migraine start from an unhealthy diet. This is followed by lack of exercise or any physical activity in general leading to debility. As a result, insomnia develops and when adequate sleep is not met, stress and with time, migraine develops. It is thus categorised as a neurological disorder whereby it can attack anyone, be it men or women.
According to Dr. Girish Navasundi, Senior Consultant Cardiologist, Apollo Hospitals, Bengaluru, higher order migraines where people hallucinate and certain aura is developed certainty leads to problems of the heart as patients are subjected to heavy doses of anti inflammatory pills. NSAIDs (Nonsteroidal Anti-Inflammatory Drugs) increase risk of having heart attack or stroke. Medicines like Ibuprofen and Naproxen should be avoided. 1 in 4 people suffering from migraine develop an aura. This includes vision with blind spots, flashing lights and blurred and wavy light in vision. Sensing blackout while in the sunlight for a long time might also be a symptom. These are just an indication of a strong headache and mark the arrival of a shooting pain in temple region.
Migraine with aura may hinder one's ability to read and drive. Some people lose a part of their vision called hemianopsia.
One kind is classified as retinal migraine where a variety of visual symptoms are identified. Patient of this category may experience difficulty in speech and comprehension, language disturbances and slight motor problems. In this type of migraine, possible blindness of one eye before and after headache is observed. According to Dr. Amol Naik, Regional Head, Medical Services, Dr Agarwal's Eye Hospital Bengaluru, medicines can be of help but permanent vision loss is one of the complication of this migraine type.
The complications do disappear by bringing significant change in lifestyle, including nutrition rich diet and medication therapies. Treating migraine with Botox is seen as a new way of curing this neuro disorder. Refractory migraine (vision related migraine) does not respond to drugs but can be treated by Botox. This method also keeps the pain away for a long time and does not cause any neuro or visionary disorder.
“ It is better to have a local medicine injected to the face muscle than to treat it with super speciality drugs that cause further deterioration of the vision”, says Dr. Debraj Shome, Director, Facial Plastic Surgeon and Botox Expert, The Esthetic Clinic.
The most common reason for this sudden surge in migraine patients is sleep deprivation and irregular diet habits. Migraine is nothing but excessive production of chemicals and neurotransmitters in the blood vessel of the brain. Such a person is usually hyperactive and very attentive. Urban population especially seems to be the main trigger as they are awake late at night and indulge in excessive mobile usage. Youth working at MNCs tend to do night shifts that hampers the natural sleep pattern. This causes a number of gastrointestinal problems and headaches. Also, ageing population suffers from migraine and become susceptible to heart ailments.
According to Dr. Rajesh B Iyer, Senior Consultant Neurologist and Epileptologist, Vikram Hospital, Bengaluru, practice of yoga, 8 hours of uninterrupted sleep, on time and healthy meals, staying hydrated and avoiding bright sunlight are some points to be noted for migraine patients to lead a happy and stress-free lifestyle. Also, to get a good night's sleep, a walk at twilight, light meal at night, avoiding heavy literature reading before going to bed and avoiding day time naps seems to do the trick.

Doctors Find a Link Between Exercising and Remembering
Doctors Find a Link Between Exercising and Remembering
Do you remember what you learn? Maybe exercising could be of help. Researchers from UNSW have found a link to exercising and remembering. The study shows that exercising immediately after learning may help you to remember well.
The research was carried out based on conducting 4 experiments with 265 participants. Some of them performed 5 minute or light aerobic exercise after learning and some did none of it. The results varied between experiments but those who remembered well what they learnt were the ones who did physical activity after learning. They remembered the material well and retained it for a longer time
The research was published in the online journal, ‘Cognitive Research: Principles and Implications’. Surprisingly, the participants who remembered well were women only and no man showed any of these signs in any of the experiments. The author of the study, Dr. Steven Most, School of Psychology, UNSW, says that either it was because of gender difference or experiment conditions due to which women fared better than men.
From the study, it is evident that exercising should be involved in schools and even nursing homes so that memory can be retained better in students. Learning and remembering is a crucial part of children and adolescents and helps them grow and nurture in a positive way. Some schools cut short the recess to include more time for studies whereas exercising is the key to boost the student's memory power. Following points can be inculcated to widen a student's learning capacity:
Intermittent breaks should be included during the school hours for the students so that they break a leg and remember well what they learnt earlier
This will not only help them remember well but also refreshen their mind and mobilize their body
If the children can take a break while studying, they can also study when they play. Giving them something to learn while they are on their game can help them grasp more
Exercises like yoga or aerobics should be included in their daily routine to make their mind and body hale and hearty.
Please get in touch with any questions, comments or suggestions.
SEO Writing Samples
I have written for Australian clients in creating engaging pieces to increase brand traffic through SEO
Hire the Best Accountants Today to Give an Edge to Your Business
Hire the Best Accountants Today to Give an Edge to Your Business
Accountants are those persons that keep the record of the business in proper books for readily aassessment and access. The record books prepared by the accountants record all the transactions happening in business accounts. Accountants need to be very vigilant while recording the important information as this is used later for interpretation and concluding the final position of business.
Accountants can also be tailor-made for specific business. Accountants do vary depending on the type of business they are handling. Accountants are used in almost every sphere, be it hospitality, information technology, government, hospitals, schools or corporate houses. This makes accountants the most important persons within an organization as they are closely related to the business.
Skilled and Dedicated Accountants: The accountants at Hope Island are skilled in their forte and know how to carry out the client's requirements. Accountants deal with necessary tax minimization techniques so as to benefit the business in the most protective and efficient way.
One Accountant Many Duties: The accountant is not only to record the financial statements of the business, rather he compiles the data to form meaningful information. Apart from this, the accountant also fills the necessary paperwork and documentation that business requires from time to time. Major headaches of the business are solved with the intelligence of an expert accountant.
Hence it is evident that accountants are the most vital and trusted persons of an organization. Hire the best accountants today to simplify your business.
Best Lawyers to Deal with Your Construction Issues
Best Lawyers to Deal with Your Construction Issues
Construction is an integral process that is required for residential or commercial purposes. Residential construction is undertaken for the purpose of residing and commercial undertaking is taken for creation of buildings that will be running offices or other commercial venture.
Requirement of a construction lawyer arises then the construction is of large scale or is carried out at a place which is a disputed territory. The construction lawyers are helpful source of information who provide the necessary documents and expertise in construction related queries. Construction lawyers are experts of laws specific to construction related issues and problems. They have a good experience in dealing with construction related issues for a number of clients. Construction lawyers in Brisbane are experts and help the client to create the best, affordable and top class construction with limited number of hassles.
Hardworking and Honest: Benefits of construction lawyers is not limited to their knowledge but also for the long term benefits that the client is going to reap. The lawyers are are very particular with their reasearch. They study and analyse the case from a number of dimensions. They obtain the necessary paperwork from concerned authorities for protecting and legalising the property so that it remains protected from malicious attempts.
Affordable for Everyone: The lawyers are affordable considering the benefits and ease is they will provide to you. They are most recommended from they clients they have already served.
Thus it is evident that if you are looking for top class construction lawyers then contact the firm today.
Best Trip Planners to Make Your Indonesia Trip a Dream Come True
Best Trip Planners to Make Your Indonesia Trip a Dream Come True
Indonesia is a culturally rich country which has a plethora of opportunities to offer. The place is an island country and hence one can expect a lot of beaches and cool sand. The greenery, mountains and landscapes truly give meaning to Indonesia and one can experience great Asian hospitality over here.
The Indonesia your package is designed in such a way that the travellers get to experience the best of Indonesia in the shortest time possible. The tour is designed for 12-14 days which gives ample time to explore the place and get used to its naturally fresh air.
Expert Guides to Lead You: The guides that will accompany you on your trip are the best from anywhere else. The tour guides with the company have won several awards for their excellent service and hospitality to their clients. The services are given in the most human way considering the personal touch by the guides.
Best Accommodation and Travel: The trip ensures that the travellers get to stay in the best hotels of the destination and have a comfortable stay throughout. The trip covers all the expenses that will be incurred and travelers do not have to worry for a second.
This concludes that if you are willing to explore the place in its truest sense then plan your booking with the best tour planners.